With the heyday of web 2.0 and as with many professions, eyewear manufacturers are no exception to the rule and must diversify online to give themselves ever more visibility. Going door to door in stores is good, but today you have to find additional means to speed up the marketing of your products. The virtual eyewear fitting is one of the effective means of diversification since it responds to a customer need and consequently contributes to the notoriety of the eyewear manufacturer. In this article, I will focus not only on the virtual glasses fitting, but also on other tools which aim to facilitate your daily life 🙂
Showcase your frames
Did you know that the quality of your photos influences the purchasing decision of your customers? This is why it is recommended today to carry out a packshot, that is to say to opt for a specialized and professional camera that will be able to take the photo of your frames at 360 °.
Go further with the virtual eyewear try-on
Today, customers – and especially on the internet – still want everything to go fast. Also, the more they project themselves into their act of purchase, the less they will tend to look elsewhere. What if all of a sudden, you digitize your frames and make your products interactive thanks to the virtual online try-on? You will undoubtedly speed up your buyers’ decision-making!
Photos and virtual fitting available to optical stores in one click!
Pictures and virtual eyewear fitting are all good, but even better if this quality work can be made directly and easily available to the optical stores you work with, for them to may be able to distribute your frames to their customers. For this, you need to equip yourself with an optical EDI catalog , which will allow you to easily create your product catalogs online and distribute them, whatever the destination format.
And otherwise ?
You can also offer your frames directly through a webshop: your own e-commerce site in short! All your frames are available online and tried on live by your customers. The must ? They can specify their measurement before fitting!
Once they have made up their minds, they can proceed with the order, and have them delivered to the optician closest to their home, thanks to a geolocation system.
So when will digitalization be in progress?