iWiCatalog Our EDI catalog optics solution

EDI catalog optics for manufacturers

It enables lenses, contact lenses, frames and accessories manufacturers to easily create their online product catalog and to share it with the customer base in a simple click, no matter the format of destination.
iWiCatalog is designed to manage European optical standards like Optimeyes, OPTO11, SF6 and Spectaris but also optical software editors’ own format and other Excel or PDF formats.
iWiCatalog offers many important functions for optic manufacturers, which are (among others):

• Creation of products in various languages
• Determination of prices depending on the brand
• Management of commercial offers
• Insertion of products’ pictures
• Range of products into private labels
• Placing packaged products’ online
• Addition of complementary marketing data
• Interconnection with already existing information systems (ERP, PMS, LMS…)

iWiCatalog for retail chains

Because they receive a high number of catalogs’ data from their suppliers in different standards, retail networks struggle to verify transmitted data’s quality and to choose only the products they are interested in to send and market them then in their own catalog.
With iWiCatalog, it is very easy to pick data up clearly and to even change variables like recommended selling prices, marketing speech, product’s pictures or to inject new data like the creation of private labels or even the addition of other characteristics of communication/marketing. Then, the optic catalog can be easily exported to these opticians’ softwares.

EDI catalog optics for international groups

All international groups of optical industry have the same problem:  to distribute quickly their catalogs in whole countries’ subsidiaries in which they are implemented so they can start a quick launch of their products and therefore avoid a turnover lost. The other difficulty is to know in real time lines’ existence and the price positioning according to the geographic area and the brand. The penetration of their products on their market is therefore hardly manageable.

iWiCatalog enables them to send easily catalogs’ data in any format expected by the opticians whether it is for a corporate international product or a local product, to make the catalog immediately accessible to the different subsidiaries and to enable them to change the characteristics of a product according local specialties for example.

iWiCatalog in brief

iWiCatalog is reachable via a simple browser (nothing to install on computer) and no matter the OS used (Windows, Mac OS X, Linux). iWiCatalog is responsive and works on tablet.

A particular attention is brought to iWi’s usability to offer the user a pleasant and effective experience. The simple, intuitive and user-friendly interface increases the effectiveness and the swiftness of catalogs’ management which can be often tedious.

Finally, concerning catalogs’ distribution in points of sale, iWi is interfaced with already existing EDI routing platforms. Our teams are involved in all European works led by the different optical world organizations.

Learn more about our solution in our “Why opt for an optical EDI catalog?” blog article.